ALICIA ROBERTS
Reporter/Anchor
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ALICIA ROBERTS Reporter/Anchor |
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 EMPLOYMENT Oct. 2006 – present WFLA TV Channel 8 Traffic Reporter and Substitute Anchor Tampa, FL Traffic reporter for News Channel 8, the number #1 station and morning program in Florida. Maintain thorough knowledge and interfacing capabilities of traffic software in order to render maps and develop visual graphics. Prepare and broadcast real-time traffic reports and breaking news. Edit and produce traffic updates used by broadcast affiliates and posted on our website. Organize and edit commuter information from multiple sources. Prepare feature transportation articles broadcast on News Channel 8 and published online at TBO.com and in The Tampa Tribune. Substitute anchor for the morning and midday newscasts. April 2008 – present TAMPA BAY RAYS In-game Host St. Petersburg, FL Produce and host promotional events, give-a-ways, and ceremonies. Helped raise $65,000 during a one-day auction to benefit the leadership program, ProStart. Oct. 2005 – Oct. 2006 WCUA TV NBC 10 Philadelphia Traffic Reporter Philadelphia, PA Weekend and back-up weekday television traffic reporter for NBC 10 News in Philadelphia. Respond to rapidly changing information during seven hours of live television covering the morning and afternoon commutes. Develop and coordinate various elements employed throughout each broadcast including traffic data, roadway cameras and sensors, helicopter aerials, and mobile ground crews. Oct. 2005 – Oct. 2006 WMMR 93.3 Radio Reporter Philadelphia, PA WXPN 88.5 Radio, Reporter, Philadelphia, PA Back-up radio reporter for WMMR and WXPN radio stations which serve Philadelphia as well as southern New Jersey and Wilmington, Delaware. Feb. – Oct. 2005 WTFX Fox 29 Good Day Philadelphia Production Assistant Philadelphia, PA Produced financial, consumer and feature reports for broadcast and online media. Assist in coordination of Program Controls during four-hour morning telecast. Support assignment editor and writers for pre-show preparations. Prepare daily news reports for WTFX website. Jan. – Oct. 2005 WYBE Public Television On-Air Fundraiser Host Philadelphia, PA On-air Host for the 2005 fundraising campaign responsible for garnering financial contributions from current and new donors. Sept. – Dec. 2004 Game Live Events/EA Sports Spokesperson National Tour Representative for several software companies on a national tour designed to educate consumers and generate product awareness on the 2004 video game releases. March 2003 – March 2004 Miss Philadelphia Scholarship Organization Miss Philadelphia 2003 Spokeswoman responsible for promoting the Program through more than 125 media interviews, public appearances, and community events. Foster awareness, volunteerism, and funding for various charitable organizations. Addressed the Pennsylvania Senate, over 10,000 students, volunteers, city leaders, and celebrities about my platform, Big Brothers Big Sisters. Develop sponsor relationships and gain new sponsorships. EDUCATION June 2005 DREXEL UNIVERSITY Master of Science, Communication • Specialization in Public Communications, GPA: 3.90 • Founded local chapter of Big Brothers Big Sisters at Drexel University May 2003 TEMPLE UNIVERSITY, Bachelor of Business Administration • Student in the accelerated Honors Program, studied graduate level classes in the Fox School of Business & Management, GPA: 3.92 • Rhodes Scholar Nominee for Temple University |
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Alicia Roberts |
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