KERRIE CASSANI
Reporter
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KERRIE CASSANI Reporter |
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Knowledge & Skills: Communication/Organizational Skills • Excellent writing skills, experience in story telling, and conceptualizing ideas • Strong time management skills, works under deadlines and handles pressure well • Able to simplify complex issues and retell them to others • Team player, self motivated, strong desire to achieve goals Computer Skills Office systems: Microsoft Windows * Office * Word * Excel * Power Point * Print Shop News related software: I-news * News Star * EMPA * ENR * Eduius * Final Cut Pro *Telescript *BGAN Work Experience: Field Producer THE WEATHER CHANNEL Atlanta, GA March 2007 to Present Field produce from extreme weather situations for The Weather Channel in a 24 hours a day/7 day a week environment. Originate and execute content for live shots. Research, produce, write and at times shoot and edit weather news stories, special events and multi part series and reports. In remote situations, operate the BGAN satellite transmission system. PR Consultant Clear Image PR Raleigh, NC June 2006 to July 2006 Created press releases and worked on PR pipelines for client media opportunities. Clipped press hits and organized them in client binders contacted local news media to generate interest in new client ventures and worked closely with college interns. Reporter WNCN Raleigh, NC February 2003 to February 2006 Created two different packages daily. Organized live shot, video and graphics into an informative and compelling story. Communicated with photographers, producers and assignment desk to coordinate stories daily. Contacted key community figures and researched community papers and events to bring original story ideas to the table daily. Occasionally filled in for anchors and assist with live shots for NBC’s News Channel. Reporter KTVN Reno, NV September 2000 to January 2003 Executed multiple live shots for the 5:00, 5:30, 6:30, and 11:00pm newscasts. Also developed story ideas, worked with photographers, wrote and tracked packages for the 5:00 and 6:30 newscasts. Freelance Reporter KTXL Sacramento, CA March 2000 to October 2001 Enterprise story ideas, work with photographers, write and track various packages for a nightly 10 o’clock newscast. Perform various live shots in the field and in the newsroom. Created stories for the web from daily news packages. Overnight Producer/Assignment Editor KMAX Sacramento, CA January 2000 to April 2000 Pulled and wrote stories from CNN and AP for Good Day Sacramento, a three and a half hour morning show. Also monitored feed tapes and the assignment desk overnight Reporter/Photographer/Fill in Anchor KIDK, Pocatello, ID June 1997 to September 1999 Enterprise story ideas, shot and edited on ¾ inch, and performed various live shots in the field and in the newsroom. Also wrote all copy for packages and Vo/Sots. Internships KMAX, Sacramento, CA KXTV, Sacramento, CA Belo Productions, SCRATCH Education: April 2005, Poynter Institute, School of Journalism, Power Reporting June 1995, California State University Sacramento, Bachelor of Art, Communications Studies Affiliations & Activities: • Volunteer, V Foundation for Cancer Research • Alumni member, Alpha Delta Pi Sorority • Enjoy skiing, travel, music, photography and creative writing |
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Kerrie Cassani |
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